I am the underdog. I realize that others are rooting for me to succeed, and I will gratefully accept their help when offered. I also understand the power of favors, and will offer them and grant them whenever I can.
-Seth Godin, THE BOOTSTRAPPER BIBLE
In my experience, a lot of writers feel like it's a little crass to sell yourself. I always thought this was silly for two big reasons:
- Fiction is selling. Whether it be a world, a character, or an idea, you are trying to convince the reader to believe you and your BS.
- Writers want to be read.
Read the rest, or download the PDF at SethGodin.com.